"By educating clients—startups or companies lacking in-house IP expertise—about IP issues and litigation approaches in the context of their business goals and strategies, HIPLegal ("HIP" as in High-tech Intellectual Property) aims to help clients avoid litigation or minimize the associated cost "down the road," Rogaski says." “Trio of IP Lawyers Launch Boutique Aimed at Startups,” The Recorder, May 13, 2014