HIPerspectives Episode 5: What’s in a Name?

HIPerspectives-1400x1400In Episode 5 of HIPerspectives, Julie, Judith and Annie discuss positioning trademarks for federal registration. Tune in to discover how a checkerboard figures into your IP strategy, how you can start protecting your brand before you even use it, and when to use TM versus ®. And, the HIPLegal partners explore issues around potential trademark protection for the signature example of Annie’s Pencil.


Trademark Picture episode 5